Published in UX Collective·Sep 6, 20195 questions to ask before you create a customer journey mapAre you considering creating a customer journey map for your business? If so, you’re not alone. The fact is that we’re living in a time of unprecedented innovation and change. With every new business model or ground-breaking digital product, customer expectations are rising and with them, the need for customer-centric…Customer Experience5 min readCustomer Experience5 min read
Published in Pixel Fusion·Oct 26, 2018Why we should stop talking about digital transformation and start talking about digital evolutionI have never liked the term “digital transformation.” It’s always seemed to me to be the epitome of consultant speak- a sweeping, grandiose statement designed to sell a vague but enticing vision of the future. I am, however, guilty of using it. After all it’s reasonably obvious that the new…Digital Transformation3 min readDigital Transformation3 min read
Published in Pixel Fusion·Sep 12, 2017Post UX - War and Post-itsMy career in UX began much the same way many others before me began theirs- by accident. At the time, I was studying web development, having recently left a job as a graphic designer for a small company in Auckland. I’d grown frustrated with the inaccurate (or, as the developers…UX6 min readUX6 min read
Jun 2, 2017“My Experience with Ticketek”- A ConversationToday, I visited Ticketek Australia’s site to book some tickets to “Disney’s Frozen on Ice” for some family members. The experience went a little like this: Me: Hey I’d like to buy a ticket for Frozen on Ice please Ticketek- Ok- here’s a page with some info about that- just…User Experience2 min readUser Experience2 min read
Published in Pixel Fusion·Mar 13, 2016Inspirational one-liners from WebstockFebruary is a very special month on Pixel Fusion’s calendar. Around mid-February every year, we and hundreds of other eager members of the design and tech industry make our annual pilgrimage, bravely traversing the hundreds of kilometers down to Wellington for Webstock. Armed with notebooks and business cards, and with…Technology6 min readTechnology6 min read
Sep 20, 2015What’s in a flag?Some thoughts on identity — “It doesn’t scream New Zealand.” This is by far the most common argument that I hear against the “Red Peak” flag. The person uttering this sentence is, of course, completely correct. But here’s the thing- Red Peak’s abstract design, devoid of kiwis or ferns or gumboots or sheep, is exactly…New Zealand3 min readNew Zealand3 min read
Published in Pixel Fusion·Jun 19, 2015Fitness TechnologyAre FitBits and their ilk destined to be yet another short-lived fitness fad? A few months ago, after having shunned the idea for quite some time, I decided to purchase a FitBit. Although I will tell people that it was mainly out of professional curiosity, it was more likely motivated…Internet Of Things6 min readInternet Of Things6 min read
Published in Pixel Fusion·Jun 18, 2015Why the “Internet of Things” is not a thing yet2015- the year that Back to The Future portrayed in shoulder-padded, futuristic glory- is quickly heading for its second half, and although Marty McFly would most likely be disappointed by the lack of flying cars, there’s still plenty of cool technology around to impress. Of all the tech buzzwords being…Innovation4 min readInnovation4 min read
